Speed to market is key to performance. The automation of our proprietary Brand Inteligent cross-channel reporting platform, coupled with human intelligence, enables us to quickly turn data into insights. We are then able to optimize faster, pouncing on performance.
• We develop research and insights to better understand the groups and the social motivations of people that we want to talk to and influence in new spaces.
• We move away from exposure and touch points, focusing on the value, the quality and the intensity of the connections that we trigger in the consumer world. We measure the reaction and evaluate the impact of brands.
• We innovate to solve business challenges. Innovation is the central pillar of our agency. Ira Media has privileged partnerships with organizations across the market. We help our clients grasp the future opportunities.
• We serve and coordinate client businesses faster and better. Our new and unique operating model gives to our clients quick access to the data through our business intelligent platform.
2020 isn't the future; the future is now.
Every day, the look & feel and function of marketing is transforming radically - and so the means to keep up must be transforming too.
In the moments of blue ocean strategies, martech approach and
cumulative advantages, Ira Media has developed custom marketing tools and annual studies for different market sectors such us:
• Healthcare Media Map
• Women in Greece
• Greece in numbers
Smart Media Buying
Exclusive Barter Deals
for extra media air time
ensuring the best performance & the lowest rates
Local Deals with regional media for Extra Discounts
Custom Media Tools
in different markets for buying optimization
High-end Digital & 3D Media Lab
We bring a digital, new life to traditional touch-points. Our online development, Social, PPC and SEO teams place the brand content directly in front of the eyes of the target audience. Combining content strategy and technical know-how, we achieve optimal results and enhanced customer experience.
Our fully-owned subsidiary 3D Media Lab brings digital innovations to out-of-home/outdoor advertising, transforming it into experiential marketing by deploying a series of wow impact specific solutions, particularly suitable for events and point-of-sale marketing. Through our innovative technology, we develop new digital media based on core communication ideas, creative ideas, business strategy and internal communication plan. These range from the well established media, such as interactive screens and VR to cutting-edge hologram solutions.